Case Study

NHS Trust Instructs Staff to Drop Gendered Salutations 'Sir' and 'Madam' to Avoid Offending Trans Patients

29 Jan 2026 · thetimes.com

Summary

NHS trust training instructs staff to avoid 'sir' and 'madam,' framing polite norms as potential harm to trans patients and requiring gender-neutral alternatives. Hive reflex prioritizes one group's subjective offense claims over universal courtesy, producing impersonal communication for all.

Detailed Explanation

The Birmingham and Solihull Mental Health NHS Trust has introduced training that instructs staff to abandon gendered terms like 'sir' and 'madam' when addressing patients. This policy is justified as a measure to prevent perceived harm and offense toward transgender individuals. The training, provided by Birmingham LGBT, directs default to gender-neutral pronouns ('they/them') or patient names when gender is uncertain and cautions against assumptions based on characteristics like voice. Critics have voiced concerns that this leads to impersonal and dehumanizing communication for all patients. The trust, however, maintains that the initiative fosters an inclusive, person-centered approach that builds trust and affirms identity. Traditional salutations, once neutral politeness, now carry asymmetric risk: harm to one identity group overrides broader concerns. This case fits the Oppressionism framework as it involves the enforcement of specific linguistic norms (Compulsory Linguistic Affirmation) within an institutional setting, reengineering communication policies (Policy Reengineering) to align with a particular ideological stance on gender identity under the banner of safety and inclusivity.

Justification

This case exemplifies Oppressionism through the implementation of policies that mandate specific linguistic practices in a public service setting (NHS). The directive to avoid gendered terms like 'sir' and 'madam' and to use gender-neutral language or names, framed as a means to prevent perceived harm and offense to transgender individuals, aligns with the Oppressionism playbook. This involves controlling vocabulary and enforcing linguistic conformity (Compulsory Linguistic Affirmation) under the guise of inclusivity and safety. The policy reengineers communication norms, prioritizing the subjective experience of offense over established conventions and potentially impacting the communication style for all patients. External charity guidance integrates without central mandate, producing consistent linguistic coercion across public services. This case demonstrates how abstract doctrines related to gender identity translate into concrete, enforced behavioral changes within institutions.

Effects

The policy mandates changes in staff communication, requiring the avoidance of traditional gendered salutations and the adoption of gender-neutral language or patient names. This is intended to prevent perceived offense and harm to transgender individuals, fostering a more inclusive and respectful environment according to the trust. Conversely, critics argue that the policy leads to impersonal, dehumanizing, and uncaring interactions for all patients.