Case Study
Kebab shop owner apologizes for cultural appropriation and gentrification after backlash
06 Aug 2025 · The Tab
Summary
A white owner of a new kebab shop in Hackney faced backlash for cultural appropriation and gentrification. Critics, amplified by social media, accused him of exploiting the local Turkish community's culture and contributing to gentrification through high prices and a perceived lack of authenticity. The owner apologized for his 'tone deaf' premise and ignorance, acknowledging the impact on the community, and is now re-evaluating the business concept.
Detailed Explanation
The case of Donny's Doners in Hackney presents a clear instance of CulturalPurityEnforcement, a tactic often employed within Oppressionism. The owner, identified as a 'white guy,' faced significant criticism for opening a kebab shop. The backlash, amplified by social media platforms like TikTok and podcasts, centered on accusations of cultural appropriation and gentrification. Critics argued that a non-Turkish individual opening a shop selling Turkish food in an area with a substantial Turkish and Turkish-Cypriot community was inherently problematic, especially given the high prices (£17 for a kebab), which were seen as contributing to gentrification and disrespecting the local culture. The owner's response, characterized as a RitualizedApology, involved acknowledging his 'naivety and ignorance' and apologizing for the 'tone deaf' premise. This aligns with the Oppressionism framework where apologies are often performative, requiring an admission of guilt and endorsement of the dominant ideology (in this case, sensitivity to cultural appropriation and gentrification) rather than a defense of one's actions. The removal of branding elements further illustrates the concession to these demands. The case demonstrates how identity-based critiques can be used to police cultural engagement and business practices, leading to individuals being pressured to conform to specific ideological standards to avoid social and economic repercussions. The owner's stated intention to rework the business concept for a 'Donny's 2.0' signifies an attempt to navigate these new ideological boundaries, highlighting the adaptable and pervasive nature of Oppressionism's influence on cultural and commercial spaces.
Justification
This case exemplifies Oppressionism through the lens of CulturalPurityEnforcement. The backlash against the kebab shop owner, a white man, for opening a shop selling a cuisine associated with the local Turkish community, highlights the ideology's tendency to police cultural expression and business ventures based on identity. The accusation of 'cultural appropriation' and 'gentrification' by critics, amplified through social media, demonstrates how dominant groups or those perceived as such are scrutinized and held to account for engaging with or profiting from cultural elements, especially when they are seen as 'outsiders' to that culture. The owner's apology and subsequent re-evaluation of the business concept, driven by activist pressure, align with the tactic of RitualizedApology and the broader pattern of institutions or individuals capitulating to ideological demands to avoid further conflict or reputational damage.
Effects
The owner apologized for cultural appropriation and gentrification, acknowledged the impact on the local Turkish community, and is re-evaluating the business concept. Branding elements were removed.